
Celebrating our first year in Red Hook, Brooklyn
We can hardly believe it’s already been one year since we opened the doors to our first branch in Brooklyn. When local leaders expanded into Red Hook Brooklyn, we saw it as an honor and a great opportunity to be the first bank in Red Hook in over 10 years, and one year in, we have learned a lot. Most importantly, we’ve learned how tight-knit, supportive, and collaborative the community is, and how welcoming they are to newcomers like us. Learn more about our grand opening in Red Hook here.
Here are some of the things we have learned this year:
Stay present. Build trust.
We have loved getting to know the residents, change-makers, and leaders in Red Hook and across the borough. We knew that building trust required us to “show up” and support the work already happening here.
“It was really important in our first year to be present in the local community, to contribute and support as many leaders and initiatives as we can. Earning and building trust takes time, and we look forward to deepening community trust in our second, third and fourth years, too,” says ReyJane Gaudin, Red Hook Branch Manager.
Learn about the incredible work of Red Hook Art Project, Artolution, and Lundy Bros, to name a few of the organizations we love supporting.
All Brooklynites deserve to know their banker.
“When’s the last time you heard from your banker? When’s the last time your banker was able to support you, and you actually spoke to them on the phone and not to a bot on a 1-800 line?” asks ReyJane. “When it comes to any challenges you may have, at Spring Bank you always have a banker that you can speak to by name, and you will most likely know them by face as well.”
We value you and your family’s unique story, and we really enjoy getting to know our customers. As ReyJane notes you can reach us when you need to. A real-life, human banker will always be there to take your call or will call you back as soon as they can. We’ve heard that many of our new Brooklyn customers are shifting their relationships from big banks in Brooklyn to us because of our commitment to personalized service. You can count on us to never compromise a human touch for the sake of technological trends.

Transparency and affordability always win.
Speaking of keeping it human, our learning from opening our first branch in the Bronx also rings true in Brooklyn. You will never be surprised by an odd charge or how our products work. And most of our banking products offer fee-free or low-fee options. In addition to serving small businesses and nonprofits in Brooklyn with small business checking accounts and nonprofit accounts, we also exist to support everyday New Yorkers in building financial stability and wealth.
In case you are still wondering what makes us unique among other banks in Brooklyn, check out our transparent and affordable products and services available to all Brooklyn residents:
- Free checking accounts with direct deposit: Our Green Checking Account lets you go paperless and offers zero maintenance fees and no overdraft fees, ever.
- Higher than average interest rates on our high-yield savings accounts.
- Credit-building loan: If your credit is not where you want it to be, this small loan can help you get there and help you build savings, too. Learn more.
- Free financial counseling: Prefer to meet with someone in person? Take advantage of free financial counseling and housing application assistance with our nonprofit partner Ariva at our Red Hook branch for Money Talk Mondays. If you’d rather meet virtually or by phone, all Spring Bank customers also have access to free financial and low-cost debt management counseling with our national nonprofit partner, GreenPath Financial Wellness.
Our Red Hook branch is for all Brooklyn residents. Whether you’re an entrepreneur in need of a small business checking account or are brand-new to banking and eager to open your first high-yield savings account, ReyJane, Israel, and our team are here to help you reach your financial goals. Stop by 356 Van Brunt Street to visit us. We’d love to meet you.
