Wheated Brooklyn — 10 Years of Pizza & Bagels in Ditmas Park

A Spring Bank Small Business Feature 

The best bagels at a Brooklyn pizza shop, anyone? If you’re a bagel lover like so many New Yorkers, you know the bagel shop options are abundant, and the competition is fierce. But when you’re a pizza shop that’s won “Best of the Boroughs” and third place for “Overall Best of the Fest” at New York Bagel Fest 2023, you know you’ve got both New York staples covered in one location.

Meet Wheated, a neighborhood pizzeria in Ditmas Park, Brooklyn, making big waves in the New York pizza scene, and one of our small business clients. Founder and owner David Sheridan grew up cooking and feasting with his Italian family over Sunday dinner. 

“My parents are foodies. I was seven or eight years old the first time I ate sushi. As a teenager, I sought out new foods all the time. My parents exposed me to new foods often; I need to thank them more for that,” says David. 

An avid baker, David and his wife hosted pizza-tasting gatherings in their backyard in Queens a few years before opening Wheated. They experimented with dough, sauces, style, and brand identity.  Ten years later, Wheated celebrates its anniversary this year with expansion. We are so proud to be part of their story.

After searching for the right location for two years, David called us about our commercial real estate lending options. Wood-fired pizza was making a comeback in NYC, and our Chief Lending Officer, Akbar Rizvi, knew it was a great opportunity. 

“2023 has been our busiest year yet. We have grown slowly and steadily, quality over quantity. Now, I’m proud to say we are a New York City destination pizzeria,” says David. 

With three distinct styles of dough — roll out, hand pressed, and New Haven—Wheated creates pizzas named after Brooklyn neighborhoods, including the Bay Ridge, Cobble Hill, Borough Park, and, of course, the Ditmas Park pizza.  Their award-winning bagels and breakfast sandwiches on homemade biscuits are available most mornings, and at night, their handcrafted cocktail list is, too.

“We’ve been lucky. Except for pandemic years, we’ve always made a profit. Our earnings would be more of an issue if we did not own the building. But by owning the space, we know the investment offsets other costs,” says David. 

To David, the “recipe for a great restaurant location” meant there was no pizzeria or bagel shop competition in the immediate vicinity and close enough to public transportation and his family’s home since the 1920s.

“The biggest advice I have for small business owners is to think wisely about and negotiate a buying price before you sign the papers. It was a big deal for us to buy the property, and the SBA loan from Spring Bank made it happen,” says David. 

Wheated was David’s first entrepreneurial endeavor, but not the last.  David and his business partners are working on the build-out for their next pizzeria in Kentucky and plan to open a bagel shop in Brooklyn next year.

“It has been fantastic to work with a community bank. Spring Bank cares. You can talk to them on the phone when needed; they have your back. They will give you a call, for example, to avoid overdraft fees when you forget to move money around,” says David. “We are also very grateful to Spring Bank for helping us navigate and take advantage of both rounds of PPP lending.” 

Follow Wheated on Instagram @wheatedbrooklyn. Visit them on Church Ave, just off the B/Q, F/G. Check out their award-winning bagel feature @bagelfest. And if you’re still wondering how to get to Ditmas Park, read a 2012 feature on Wheated after they first opened in the neighborhood. 

Are you a small business owner looking for a commercial real estate loan? Learn more and read how we also helped Empire Tools expand. You can also check out the benefits of our business checking accounts and small business accounts. Our team can help you open a new business checking account